Brendan Appe : Stream of Sketch

Conversational Design

Good design is like a good conversation. In a good conversation, all parties are engaged. They ask questions, actively listen, and respond thoughtfully. This builds trust. Rather than just pushing information or transactions.

Meaningful relationships depend on good conversation. Without it, relationships erode. They’re abandoned.

Recommended Reading: Conversational Design by Erika Hall

Posted April 8, 2025

Brendan Appe is a designer and illustrator from Boston currently residing in Seattle.
He’s worked across branding, advertising, and product design at IBM.
He has a wiley cat named Tiberius.

© 2025 Brendan Appe. This work is licensed under CC BY-NC 4.0